You’re thinking about hiring a writer to represent your company or your personal brand; it only makes sense to ask what it’s like to work with her.

The Art of “Collabowriting”

In general, I encourage clients to take a hands-on approach. On any project that showcases your expertise, I’ll seek your input frequently. I usually record conversations so I don’t have to pester you every five minutes with “What did you say about X again?”, but I’ll still send you drafts for review. Longer documents like white papers and books usually go through the most revisions and require the most material from the client, but even newsletters and sales letters may go through multiple drafts in order to get the tone just right, and Legal might just have to sign off on a blog post.

What You Get

My aim is to meet your specifications and exceed your expectations. Anything we write together will sound enough like you to convince your friends and family you wrote it yourself, only it will be better. I match the tone and style of the document to its purpose, its format, and its intended audience. Blog posts need to be informal, inviting, casual. Sales letters need strong headlines and simple, powerful vocabulary. White papers and special reports require the backing of solid research, often with footnotes to prove it—but serious doesn’t have to be boring. I avoid jargon, buzzwords, and clichés, replacing them with plain English and imaginative metaphor.

I pay close attention to specifications and publishing guidelines. If your agent has asked for a proposal in a certain format, he has a good reason for wanting it that way, and that’s what we’ll give him. And while I’ll advise you if I think you’re making a mistake, I never forget that this is your book, so your choice wins as long as it’s legal and ethical.

What to Do Next

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