Remember the RainToday survey about business books I linked to a few months ago? The results are out, and you can read the summary and order The Business Impact Of Writing A Book on RainToday’s website. I haven’t read the full report, so I can’t tell you whether the 71-page download is worth $149.
As for the results: 34% of those surveyed said that becoming an author had a very strong influence on their ability to get business, with another 22% saying their books had a strong influence on lead generation. Only 5% said that becoming an author had no influence.
The more copies of the book an author sold, the stronger the influence reported, which is only logical. Things really start happening when you sell 10,000 copies.
Another interesting point is the difference in number of books sold between authors who did and did not use agents and publicists. Agented authors and those with publicists sold roughly twice as many copies of their first book as those who marketed the book on their own. That statistic should be a nice boost to the business of agents and publicists.
I noticed that many of the authors surveyed are now endorsing the report—and that most of them are business book authors of whom I’ve heard. Of course, there wouldn’t be much point putting the endorsements or names of the unsuccessful authors on the site.
RainToday.com is looking for business book authors to participate in a study on “The Effects of Publishing Business Books on Professional Services Practices.”
If you’ve already published a business book, head on over to the RainToday.com survey and share your experience. Participants are automatically entered to win a copy of RainToday.com’s $445 special report How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective.
If you’re still considering publishing a book, you might want to wait for the final report, which promises to answer questions about how much authors invest in their books, whether the sales of your book affect its usefulness to your practice, large vs. small publishing houses, and how much difference PR and book marketing firms make.
Or you might just want to conduct some research of your own by asking the business book authors you already know.
As I mentioned in my FileSlinger™ Favorites Blog a short while ago, one of my favorite podcasts is Heidi Miller’s “Diary of a Shameless Self-Promoter.” Heidi has been asking listeners to send in their “two-second teaser” introductions (that’s the really, really, really short version of your “elevator speech”), so I submitted mine: “I turn [fill in the blank] into authors.” Heidi liked it and put a post up on her Talk it Up blog about it.
I’m absolutely thrilled that she did this, of course. Even better, she included the same information (including her battle with my name— “Goetsch” actually rhymes with “sketch,” but I should have warned her about that) in yesterday’s podcast. I hadn’t even listened to it myself yet when someone who had heard it phoned to ask me about my services.
Heidi endeared herself to me immediately (as if she weren’t already one of my favorite podcasters) not only by approving my “2-second teaser” but by liking the names “Author-izer” and “Collabowriter.” (I’m rather fond of them myself; for one thing, it took me days to come up with them.) She refers to an article by Branding Diva Karen Post on inventing words for your brand. I hadn’t heard of Karen before this, but I’ve just subscribed to her newsletter.
One interesting point Heidi brings up is that people think they know what ghostwriting is all about, so if you’re a ghostwriter, you might be best off not coming right out and saying so in your 2-second teaser. I’m asking readers: do you agree? What do you think ghostwriting is about?
Also, feel free to submit your own 2-second teaser on Heidi’s blog. You, too, could get mentioned on the air and have prospects phone you out of the blue.