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	<title>The Author-izer &#187; networking</title>
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	<description>Sallie Goetsch</description>
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	<itunes:summary>Sallie Goetsch</itunes:summary>
	<itunes:author>The Author-izer</itunes:author>
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		<title>Bookmarks for February 11th from 08:14 to 16:49</title>
		<link>http://www.author-izer.com/2009/02/11/bookmarks-for-february-11th-from-0814-to-1649/</link>
		<comments>http://www.author-izer.com/2009/02/11/bookmarks-for-february-11th-from-0814-to-1649/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 01:05:31 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookmarketing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Ghostwriting]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[selfpublishing]]></category>

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		<description><![CDATA[<p>These are my links for February 11th from 08:14 to 16:49]]></description>
			<content:encoded><![CDATA[<p>These are my links for February 11th from 08:14 to 16:49:</p>
<ul>
<li><a href="http://www.ibpa-online.org/benefits/membenefits.aspx">Independent Book Publishers Association &#8211; Member Benefits</a> &#8211; </li>
<li><a href="http://www.plannedtvarts.com/">Planned Television Arts</a> &#8211; </li>
<li><a href="http://the-publishing-store.homestead.com/pages/courses/courses-virtual-authors-assistants.html">Virtual Author&#8217;s Assistant course $499</a> &#8211; </li>
<li><a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;taxonomyName=Mobile+and+Wireless&amp;articleId=9127538&amp;taxonomyId=15&amp;pageNumber=3">Elgan: Here comes the e-book revolution</a> &#8211; </li>
<li><a href="http://blog.angelaconnor.com/2009/02/08/seeking-book-endorsements-may-cause-nausea-shortness-of-breath/">Seeking book endorsements may cause nausea, shortness of breath &laquo; Online Community Strategist</a> &#8211; </li>
<li><a href="http://pr-usa.net/index.php?option=com_content&amp;task=view&amp;id=169010&amp;Itemid=96">PR-USA.net &#8211; Top 5 Self-Publishing Authors Earn $60,000 in 4th Quarter Royalties from Outskirts Press</a> &#8211; That&#039;s an average of $12,000 each&#8211;much higher than your usual self-published book, but probably not enough to let you quit your day job.</li>
<li><a href="http://welshscribe.co.uk/2009/02/09/be-a-ghostwriter/">Be a Ghostwriter &mdash; Welsh Scribe</a> &#8211; </li>
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		<title>The Author-izer Joins the Ranks of Shameless Self-Promoters</title>
		<link>http://www.author-izer.com/2005/08/26/self-promoter/</link>
		<comments>http://www.author-izer.com/2005/08/26/self-promoter/#comments</comments>
		<pubDate>Fri, 26 Aug 2005 14:54:45 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Diary of a Shameless Self Promoter]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Heidi Miller]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[two-second statement]]></category>

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		<description><![CDATA[As I mentioned in my FileSlinger™ Favorites Blog a short while ago, one of my favorite podcasts is Heidi Miller&#8217;s &#8220;Diary of a Shameless Self-Promoter.&#8221; Heidi has been asking listeners to send in their &#8220;two-second teaser&#8221; introductions (that&#8217;s the really, really, really short version of your &#8220;elevator speech&#8221;), so I submitted mine: &#8220;I turn [fill [...]]]></description>
			<content:encoded><![CDATA[<p>As I mentioned in my <a href="http://fileslinger.com/favorites/2005/08/12/favorite-marketing-podcasts/">FileSlinger™ Favorites Blog</a> a short while ago, one of my favorite podcasts is Heidi Miller&#8217;s &#8220;Diary of a Shameless Self-Promoter.&#8221; Heidi has been asking listeners to send in their &#8220;two-second teaser&#8221; introductions (that&#8217;s the really, really, really short version of your &#8220;elevator speech&#8221;), so I submitted mine: &#8220;I turn [fill in the blank] into authors.&#8221; Heidi liked it and put a post up on her <a href="http://talkitup.typepad.com/weblog/2005/08/twosecond_state.html">Talk it Up</a> blog about it.</p>
<p>I&#8217;m absolutely thrilled that she did this, of course. Even better,  she included the same information  (including her battle with my name— &#8220;Goetsch&#8221; actually rhymes with &#8220;sketch,&#8221; but I should have warned her about that) in <a href="http://heidimiller.libsyn.com/">yesterday&#8217;s podcast</a>. I hadn&#8217;t even listened to it myself yet when someone who <em>had</em> heard it phoned to ask me about my services.</p>
<p>Heidi endeared herself to me immediately (as if she weren&#8217;t already one of my favorite podcasters) not only by approving my &#8220;2-second teaser&#8221; but by liking the names &#8220;Author-izer&#8221; and &#8220;Collabowriter.&#8221; (I&#8217;m rather fond of them myself; for one thing, it took me days to come up with them.) She refers to an article by <a href="http://www.brandingdiva.com/">Branding Diva</a> Karen Post on <a href="http://www.fastcompany.com/resources/marketing/post/121304.html">inventing words for your brand</a>. I hadn&#8217;t heard of Karen before this, but I&#8217;ve just subscribed to her newsletter.</p>
<p>One interesting point Heidi brings up is that people think they know what ghostwriting is all about, so if you&#8217;re a ghostwriter, you might be best off not coming right out and saying so in your 2-second teaser. I&#8217;m asking readers: do you agree? What do <em>you</em> think ghostwriting is about?</p>
<p>Also, feel free to submit your own 2-second teaser on Heidi&#8217;s blog. You, too, could get mentioned on the air and have prospects phone you out of the blue.</p>
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