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	<title>The Author-izer &#187; Marketing</title>
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	<description>Sallie Goetsch</description>
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	<itunes:summary>Sallie Goetsch</itunes:summary>
	<itunes:author>The Author-izer</itunes:author>
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	<itunes:subtitle>Sallie Goetsch</itunes:subtitle>
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		<title>The Author-izer &#187; Marketing</title>
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		<item>
		<title>Writing and Publishing News for July 21st through July 28th</title>
		<link>http://www.author-izer.com/2010/07/28/writing-and-publishing-news-for-july-21st-through-july-28th/</link>
		<comments>http://www.author-izer.com/2010/07/28/writing-and-publishing-news-for-july-21st-through-july-28th/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 04:03:53 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Ghostwriting]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=637</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for July 21st through July 28th: White Paper Marketing &#8211; 10 Tips for Promoting B2B White Papers &#8211; Ghostwrite Pro &#8212; Ghostwriting tips, quips, and laments for ghosts&#8230;by ghosts. &#8211; eBook vs. Hardcover: Beyond the Headlines &#124; Digital Book World &#8211;]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for July 21st through July 28th:</p>
<ul>
<li><a href="http://www.charlwood.com/white_paper_marketing.html">White Paper Marketing &#8211; 10 Tips for Promoting B2B White Papers</a> &#8211; </li>
<li><a href="http://www.ghostwritepro.com/">Ghostwrite Pro &mdash; Ghostwriting tips, quips, and laments for ghosts&#8230;by ghosts.</a> &#8211; </li>
<li><a href="http://www.digitalbookworld.com/2010/ebook-vs-hardcover-beyond-the-headlines/">eBook vs. Hardcover: Beyond the Headlines | Digital Book World</a> &#8211; </li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for June 25th through July 3rd</title>
		<link>http://www.author-izer.com/2010/07/03/writing-and-publishing-news-for-june-25th-through-july-3rd/</link>
		<comments>http://www.author-izer.com/2010/07/03/writing-and-publishing-news-for-june-25th-through-july-3rd/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 02:02:24 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Ghostwriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[pressrelease]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=624</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for June 25th through July 3rd: The Most Overused Buzzwords and Marketing Speak in Press Releases &#124; Adam Sherk &#8211; If You Ignore Customers&#8217; Questions, You&#8217;ll Kill the Sale &#8211; by Jeff Sexton &#8211; Five Things You Need To Know About Ghostwriting &#171; Justin P Lambert &#8211; Writer &#8211;]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for June 25th through July 3rd:</p>
<ul>
<li><a href="http://www.adamsherk.com/public-relations/most-overused-press-release-buzzwords/">The Most Overused Buzzwords and Marketing Speak in Press Releases | Adam Sherk</a> &#8211; </li>
<li><a href="http://www.wilsonweb.com/conversion/sexton-customer-questions.htm">If You Ignore Customers&#8217; Questions, You&#8217;ll Kill the Sale &#8211; by Jeff Sexton</a> &#8211; </li>
<li><a href="http://justinplambert.wordpress.com/2010/06/08/five-things-you-need-to-know-about-ghostwriting/">Five Things You Need To Know About Ghostwriting &laquo; Justin P Lambert &ndash; Writer</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2010/07/03/writing-and-publishing-news-for-june-25th-through-july-3rd/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for February 27th through March 2nd</title>
		<link>http://www.author-izer.com/2010/03/02/writing-and-publishing-news-for-february-27th-through-march-2nd/</link>
		<comments>http://www.author-izer.com/2010/03/02/writing-and-publishing-news-for-february-27th-through-march-2nd/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 02:05:24 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bisac]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=582</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for February 27th through March 2nd: BISAC Subject Headings List, Major Subjects &#8211; 2009 Edition &#8211; How to choose an email subject line for maximum deliverability &#124; Email Marketing Strategy &#8211; Blue Sky Factory Blog &#8211; When Publishers Set Prices (with pictures!) &#8212; Kobo &#8211;]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for February 27th through March 2nd:</p>
<ul>
<li><a href="http://www.bisg.org/what-we-do-0-136-bisac-subject-headings-list-major-subjects---2009-edition.php">BISAC Subject Headings List, Major Subjects &#8211; 2009 Edition</a> &#8211; </li>
<li><a href="http://blog.blueskyfactory.com/general/how-to-choose-an-email-subject-line-for-maximum-deliverability/">How to choose an email subject line for maximum deliverability | Email Marketing Strategy &#8211; Blue Sky Factory Blog</a> &#8211; </li>
<li><a href="http://blog.kobobooks.com/2010/02/04/when-publishers-set-prices-with-pictures/">When Publishers Set Prices (with pictures!) &mdash; Kobo</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2010/03/02/writing-and-publishing-news-for-february-27th-through-march-2nd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for January 28th from 20:27 to 20:52</title>
		<link>http://www.author-izer.com/2010/01/29/writing-and-publishing-news-for-january-28th-from-2027-to-2052/</link>
		<comments>http://www.author-izer.com/2010/01/29/writing-and-publishing-news-for-january-28th-from-2027-to-2052/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 09:01:06 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[landingpage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketingprofs]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[valueproposition]]></category>
		<category><![CDATA[webdesign]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/2010/01/writing-and-publishing-news-for-january-28th-from-2027-to-2052/</guid>
		<description><![CDATA[It&#8217;s a busy day in the writing world: The Best FREE White Papers of 2009 &#124; White Paper Pundit &#8211; Don&#8217;t forget to use some very simple and proven sales techniques on your online sales pages &#8211; by Nick Usborne &#8211; How to Capture Your Company&#8217;s Essence in 15 Words : MarketingProfs &#8211; Don&#8217;t Make [...]]]></description>
			<content:encoded><![CDATA[<p>It&rsquo;s a busy day in the writing world:</p>
<ul>
<li><a href="http://www.whitepapercompany.com/blog/?p=4145">The Best FREE White Papers of 2009 | White Paper Pundit</a> &#8211; </li>
<li><a href="http://www.wilsonweb.com/conversion/usborne-sales-techniques.htm">Don&#8217;t forget to use some very simple and proven sales techniques on your online sales pages &#8211; by Nick Usborne</a> &#8211; </li>
<li><a href="http://www.marketingprofs.com/articles/2009/3265/how-to-capture-your-companys-essence-in-15-words/?adref=znnpbsc44c9">How to Capture Your Company&#8217;s Essence in 15 Words : MarketingProfs</a> &#8211; </li>
<li><a href="http://www.marketingprofs.com/articles/2009/3212/dont-make-these-value-proposition-mistakes/?adref=znnpbsc41C9">Don&#8217;t Make These Value-Proposition Mistakes : MarketingProfs</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2010/01/29/writing-and-publishing-news-for-january-28th-from-2027-to-2052/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for December 27th through December 31st</title>
		<link>http://www.author-izer.com/2009/12/31/writing-and-publishing-news-for-december-27th-through-december-31st/</link>
		<comments>http://www.author-izer.com/2009/12/31/writing-and-publishing-news-for-december-27th-through-december-31st/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 21:05:41 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[covet]]></category>
		<category><![CDATA[landingpage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[webdesign]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=479</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for December 27th through December 31st: 10 Simple Steps to Create &#34;Ready to Buy&#34; Customers&#8230; Especially in a Recession &#8211; Crafting White Paper 2.0: Designing Information for Today&#8217;s Time and Attention-Challenged Business Reader by Jonathan Kantor in Business &#38; Economics &#8211; The DOs and DON&#8217;Ts of White Paper Landing Pages &#124; [...]]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for December 27th through December 31st:</p>
<ul>
<li><a href="http://www.whitepapersummit.com/10steps.html">10 Simple Steps to Create &quot;Ready to Buy&quot; Customers&#8230; Especially in a Recession</a> &#8211; </li>
<li><a href="http://www.lulu.com/content/paperback-book/crafting-white-paper-20-designing-information-for-todays-time-and-attention-challenged-business-reader/7555597">Crafting White Paper 2.0: Designing Information for Today&#8217;s Time and Attention-Challenged Business Reader by Jonathan Kantor in Business &amp; Economics</a> &#8211; </li>
<li><a href="http://www.whitepapercompany.com/blog/?p=4002&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+whitepapersblog+%28White+Paper+Pundit%29">The DOs and DON&rsquo;Ts of White Paper Landing Pages | White Paper Pundit</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2009/12/31/writing-and-publishing-news-for-december-27th-through-december-31st/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for November 6th through November 9th</title>
		<link>http://www.author-izer.com/2009/11/09/writing-and-publishing-news-for-november-6th-through-november-9th/</link>
		<comments>http://www.author-izer.com/2009/11/09/writing-and-publishing-news-for-november-6th-through-november-9th/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 04:01:44 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[fees]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketingprofs]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=458</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for November 6th through November 9th: copyeditor Salaries in San Francisco, CA &#8211; Free Salary Search &#124; Indeed.com &#8211; Your Website&#8217;s Missing Ingredient : MarketingProfs &#8211; 5 Grammar Rules that Ruin Your Copy &#8211; Your Copy Sucks: You Don&#8217;t Even Know What &#8220;Edit&#8221; Means RBreakfastClub &#8211;]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for November 6th through November 9th:</p>
<ul>
<li><a href="http://www.indeed.com/salary?q1=copyeditor&amp;l1=san+Francisco%2C+CA">copyeditor Salaries in San Francisco, CA &#8211; Free Salary Search | Indeed.com</a> &#8211; </li>
<li><a href="http://www.marketingprofs.com/articles/2009/3079/your-websites-missing-ingredient/?adref=znnpbsc42a9">Your Website&#8217;s Missing Ingredient : MarketingProfs</a> &#8211; </li>
<li><a href="http://www.seohosting.com/blog/copywriting/5-grammar-rules-that-ruin-your-copy/">5 Grammar Rules that Ruin Your Copy</a> &#8211; </li>
<li><a href="http://prbreakfastclub.com/2009/10/21/ycs-what-edit-means/">Your Copy Sucks: You Don&rsquo;t Even Know What &ldquo;Edit&rdquo; Means <img src='http://www.author-izer.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> RBreakfastClub</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2009/11/09/writing-and-publishing-news-for-november-6th-through-november-9th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for October 17th through November 1st</title>
		<link>http://www.author-izer.com/2009/11/01/writing-and-publishing-news-for-october-17th-through-november-1st/</link>
		<comments>http://www.author-izer.com/2009/11/01/writing-and-publishing-news-for-october-17th-through-november-1st/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 03:05:49 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[agents]]></category>
		<category><![CDATA[bookmarketing]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=447</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for October 17th through November 1st: Example of an Agency Agreement &#171; The Publishing Master &#8211; Webinar Question and Answer List Part I &#171; The Publishing Master &#8211; Novels by podcast: how to make money from &#8216;free&#8217; &#8211; 10 techniques for an effective &#8216;call to action&#8217; &#171; Boagworld &#8211;]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for October 17th through November 1st:</p>
<ul>
<li><a href="http://thepublishingmaster.wordpress.com/2009/10/30/example-of-an-agency-agreement/">Example of an Agency Agreement &laquo; The Publishing Master</a> &#8211; </li>
<li><a href="http://thepublishingmaster.wordpress.com/2009/10/30/webinar-question-and-answer-list-part-i/">Webinar Question and Answer List Part I &laquo; The Publishing Master</a> &#8211; </li>
<li><a href="http://www.wired.co.uk/news/archive/2009-08/07/novels-by-podcast-how-to-make-money-from-free.aspx">Novels by podcast: how to make money from &#8216;free&#8217;</a> &#8211; </li>
<li><a href="http://boagworld.com/design/10-techniques-for-an-effective-call-to-action">10 techniques for an effective &lsquo;call to action&rsquo; &laquo; Boagworld</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2009/11/01/writing-and-publishing-news-for-october-17th-through-november-1st/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for October 14th through October 15th</title>
		<link>http://www.author-izer.com/2009/10/15/writing-and-publishing-news-for-october-14th-through-october-15th/</link>
		<comments>http://www.author-izer.com/2009/10/15/writing-and-publishing-news-for-october-14th-through-october-15th/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 03:00:15 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tutorials]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=444</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for October 14th through October 15th: How to Write Headlines That Work &#124; Copyblogger &#8211; The Landing Page Design Toolbox: 100 Tools, Tips and Resources &#124; Virtual Hosting Blog &#8211; Landing Pages Turn Traffic Into Money &#124; Copyblogger &#8211;]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for October 14th through October 15th:</p>
<ul>
<li><a href="http://www.copyblogger.com/how-to-write-headlines-that-work/">How to Write Headlines That Work | Copyblogger</a> &#8211; </li>
<li><a href="http://www.virtualhosting.com/blog/2007/the-landing-page-design-toolbox-100-tools-tips-and-resources/">The Landing Page Design Toolbox: 100 Tools, Tips and Resources | Virtual Hosting Blog</a> &#8211; </li>
<li><a href="http://www.copyblogger.com/landing-pages/">Landing Pages Turn Traffic Into Money | Copyblogger</a> &#8211; </li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.author-izer.com/2009/10/15/writing-and-publishing-news-for-october-14th-through-october-15th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing and Publishing News for October 8th through October 12th</title>
		<link>http://www.author-izer.com/2009/10/12/writing-and-publishing-news-for-october-8th-through-october-12th/</link>
		<comments>http://www.author-izer.com/2009/10/12/writing-and-publishing-news-for-october-8th-through-october-12th/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 18:03:41 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookdesign]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[system:filetype:pdf]]></category>
		<category><![CDATA[system:media:document]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=414</guid>
		<description><![CDATA[Here&#8217;s what I&#8217;ve tagged for October 8th through October 12th: Mythconceptions: A reality check on e-Books from the publisher&#8217;s POV &#8211; SNCR Research Brief From Word to Kindle (Kindle Books, Microsoft Word, formatting ebooks) &#8211; Tips on Formatting Kindle Books with Microsoft Word TechTarget 2008 Media Consumption Benchmark Report: Perception vs Reality of the IT [...]]]></description>
			<content:encoded><![CDATA[<p>Here&rsquo;s what I&rsquo;ve tagged for October 8th through October 12th:</p>
<ul>
<li><a href="https://www.smashwords.com/books/download/4335/1/latest/0/0/mythconceptions-a-reality-check-on-e-books-from-the-publishers-pov.pdf">Mythconceptions: A reality check on e-Books from the publisher&rsquo;s POV</a> &#8211; SNCR Research Brief</li>
<li><a href="http://www.newselfpublishing.com/WordKindle.html">From Word to Kindle (Kindle Books, Microsoft Word, formatting ebooks)</a> &#8211; Tips on Formatting Kindle Books with Microsoft Word</li>
<li><a href="http://www.techtarget.com/downloads/studies/TechTargetMediaConsumptionQ108.pdf">TechTarget 2008 Media Consumption Benchmark Report: Perception vs Reality of the IT Pro and the IT Marketer</a> &#8211; </li>
</ul>
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		<title>Writing and Publishing News for October 8th from 13:00 to 15:06</title>
		<link>http://www.author-izer.com/2009/10/08/writing-and-publishing-news-for-october-8th-from-1300-to-1506/</link>
		<comments>http://www.author-izer.com/2009/10/08/writing-and-publishing-news-for-october-8th-from-1300-to-1506/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 23:00:55 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[Ghostwriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[system:filetype:pdf]]></category>
		<category><![CDATA[system:media:document]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://www.author-izer.com/?p=403</guid>
		<description><![CDATA[It&#8217;s a busy day in the writing world: Ghostwriting and Shifting Values in Literacy &#8211; Deborah Brandt &#124; University of Hawaii Eccolo Media 2009 B2B Technology Collateral Survey Report &#8211; New study from Eccolo shows white papers still king of marketing collateral &#8211; New Pharma Guidelines: No Ghostwriting, More Public Info &#8211; Health Blog &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>It&rsquo;s a busy day in the writing world:</p>
<ul>
<li><a href="http://www2.hawaii.edu/~hbruland/Brandt%20Ghostwriting.pdf">Ghostwriting and Shifting Values in Literacy</a> &#8211; Deborah Brandt | University of Hawaii</li>
<li><a href="http://www.hart-communications.com/Eccolo_2009_B2B_Survey_Report.pdf">Eccolo Media 2009 B2B Technology Collateral Survey Report</a> &#8211; </li>
<li><a href="http://www.hart-communications.com/eccolo-survey-release.htm">New study from Eccolo shows white papers still king of marketing collateral</a> &#8211; </li>
<li><a href="http://blogs.wsj.com/health/2009/09/30/new-pharma-guidelines-no-ghostwriting-more-public-info/">New Pharma Guidelines: No Ghostwriting, More Public Info &#8211; Health Blog &#8211; WSJ</a> &#8211; </li>
<li><a href="http://www.ditchwalk.com/2009/10/01/giving-up-the-ghost/">Giving Up the Ghost | Ditchwalk</a> &#8211; Contends that ghostwriting is lying</li>
</ul>
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