The Author-izer

Posts Tagged ‘copywriting’

Here’s what I’ve tagged for January 8th through January 17th:

• The Difference Between Ghostwriting and Developmental Editing | BLOG.POLISHEDPUBLISHINGGROUP.COM –
• 13 basic design concepts every copywriter should know –
• The Ghostwriter Agreement –
• Vervante – On Demand Publishing –

Here’s what I’ve tagged for December 27th through December 31st:

• 10 Simple Steps to Create "Ready to Buy" Customers… Especially in a Recession –
• Crafting White Paper 2.0: Designing Information for Today’s Time and Attention-Challenged Business Reader by Jonathan Kantor in Business & Economics –
• The DOs and DON’Ts of White Paper Landing Pages | White Paper Pundit –

Here’s what I’ve tagged for November 26th through December 3rd:

• Spudaroo.com: For resumes, web content, business plans, presentations and much more! –
• Literate people ‘should boycott books’, says Murdoch biographer | Books | guardian.co.uk –
• Practical SEO Copywriting – The eBook You’ll Use Every Day – Divine Write Copywriting –

Here’s what I’ve tagged for November 6th through November 9th:

• copyeditor Salaries in San Francisco, CA – Free Salary Search | Indeed.com –
• Your Website’s Missing Ingredient : MarketingProfs –
• 5 Grammar Rules that Ruin Your Copy –
• Your Copy Sucks: You Don’t Even Know What “Edit” Means RBreakfastClub –

Here’s what I’ve tagged for October 17th through November 1st:

• Example of an Agency Agreement « The Publishing Master –
• Webinar Question and Answer List Part I « The Publishing Master –
• Novels by podcast: how to make money from ‘free’ –
• 10 techniques for an effective ‘call to action’ « Boagworld –

Here’s what I’ve tagged for October 14th through October 15th:

• How to Write Headlines That Work | Copyblogger –
• The Landing Page Design Toolbox: 100 Tools, Tips and Resources | Virtual Hosting Blog –
• Landing Pages Turn Traffic Into Money | Copyblogger –

Here’s what I’ve tagged for October 1st through October 6th:

• Put a Face on Your White Paper … And Reap the Rewards of Better Engagement –
• Writing With Post Excerpts and Feed Excerpts in Mind « Lorelle on WordPress –
• Authonomy –

It’s a busy day in the writing world:

• Write Articles, Not Blog Postings (Jakob Nielsen’s Alertbox) –
• Content Strategy: A List Apart – Content Strategy
• Writing Style for Print vs. Web (Jakob Nielsen’s Alertbox) –
• Guidelines — Web Writing that Works –

Here’s what I’ve tagged for September 20th through September 23rd:

• Publishing A Book To Promote Your Services – RainToday –
• Writing Book Proposals That Win Publishing Contracts – RainToday –
• Blockbuster Books: 3 Ways to Write a Bestseller – RainToday –
• When CEOs speak: How execs’ quotes doom your pitches – Article | PR Daily: Public Relations and marketing in the age of social media
• 18 Resources to Help you Write Better Blog Titles –

Asked by Jordan Thompson on LinkedIn.

Copywriters get paid more. Seriously, the term “copywriter” is older, and it refers primarily to people who write advertising and marketing copy. “Content” has become the catch-all term for material (not always text) that gets published on websites, and its purpose might or might not be to sell something. Blog posts are “content.” You might hire a “content writer” to write blog posts for you, but not a copywriter. (And me, I’d hire a blogger.) And you might not want to hire an all-purpose “content writer” to create a sales letter for you, either.

Writing advertising copy is a specific skill. So is technical writing. So is journalism. Very few people are equally good at all types of writing, so even though it can be convenient to lump all online writing under the heading “content,” it’s not very useful if you have a specific job for which you need to hire a writer.